Take the kids away. Take them to grandma's or friends for play dates - doesn't matter. Just away. It is very difficult for us to get in the mood when we can hear our kids bickering in the next room.
Then tell your wife to go her favorite store and buy some pampering products. Candles, facial mask, fingernail polish, hair deep conditioning treatment whatever she likes. When she gets back have the bath running and a glass of wine waiting. Bonus if you make a playlist with "your" songs.
Give her as long as she wants in the bathroom. This is a luxury that many mom's do not have. Do not interrupt her bath to peek at her boobs. We want to create a vision for you too. It ruins the magic if you walk in when we have a seaweed mask on our face. Give her time to shave, wax and buff. You go down to the living room or basement.
Queue up some slow songs and low lighting. When she comes down, in her own sweet time, tell her how lovely she looks and ask her to dance. No woman will be able to resist and you are in!
I'm not saying this is something you do three times a week. But we all know dry spells can be hard to end. Use this and then build on it. Do not let more than three days pass without some intimate time with your wife. If you are in the middle of a dry spell, this will make it rain.
Here's the real secret, the key. We want to feel pretty and we need to feel relaxed. If those two things line up - we're all yours! It's really that simple. Whatever you can do to create those conditions for your beloved partner, will result in romance. Long term couples need those intimate moments. Without those reminders of love, we start to unravel.. The world seems meaner than it actually is. It's not good for either partner. We need regular reminders that we have carved out a safe haven against the cruel world, right in our own bedrooms.
Ladies - Am I right? What kinds of things do you wish your husband would do for you?